October 2, 2018
BLOG: Introducing ARO__ Read article
BLOG: Introducing ARO
Lately, Midtown West is brimming with a certain joie de vivre; it’s one of New York City’s most in-demand neighborhoods, and new residents are flocking to the area to take advantage of its conveniences, attractions, and access to every borough, neighborhood, and transport hub imaginable. Midtown West has quickly become a go-to destination for those who want to be in the heart of it all. ARO, Algin Management’s latest rental property, is poised to offer its residents the best rental experience in Midtown West, and the city is buzzing with anticipation.
ARO will offer no-fee Midtown West apartment rentals that range from studio to three- bedroom layouts, featuring condo-level finishes and stainless steel appliances. ARO will also offer a stunning four-bedroom duplex penthouse residence. Each apartment exudes a simple and clean aesthetic, thanks to its warm, organic materials, 10-foot ceilings, and natural lighting via its floor-to-ceiling windows.
Designed by renowned architecture firm CetraRuddy, ARO’s modern, elegant, and “futuristic” design sets it apart from its neighbors. Slender lines intersect with the undulating curvature of its steel construction. These organic yet dynamic bends aren’t just for show; they are completely functional—the metallic outcroppings allow for many apartments to enjoy private terraces, though every home will feature stunning views of the city. CetraRuddy’s vision has not gone unnoticed; in fact, ARO has received several prestigious architectural awards, including the American Architecture Prize, the SARA National Award, and the Architecture Podium International award. It was also recently featured in Architectural Digest.
ARO is situated right on 53rd Street, where the legendary Roseland Ballroom once stood. The New York Times recently revealed some of the ways in which ARO will pay tribute to that renowned venue; for example, “photographs taken during performances — including of the Rolling Stones, Metallica and Dave Grohl — will be hung” in the building’s common spaces.
ARO offers easy access to all of Manhattan’s must-visit destinations, whether for business or pleasure. A trip to Wall Street just takes 15 minutes via the plentiful train options, and an Uber down the West Side Highway might be even quicker. Also close to this exemplary no-fee apartment building in Manhattan is the business hub of Midtown East, which is a quick 10-minute walk away. You’ll be minutes from Thomas Keller’s world-famous Per Se restaurant at the Time Warner Center, which also encompasses a shopping center with luxury shops, lounges and restaurants, and even a Whole Foods. Of course, residents of ARO will find plenty to do right at home – with over 40,000 square feet of amenities, it’s safe to say that there is something at ARO for every lifestyle.