The dazzling lights of Broadway, a buzzing food scene, and the proximity to some of the world’s best shopping—Midtown West is the ultimate locale to experience the luxe life NYC affords. And right in the heart of it are the no-fee NYC apartments of ARO, where elevated living is taken to a whole new level. 

Here, you’ll immerse yourself in a world of indulgence, from the sleek design of each apartment and the jaw-dropping views to the over 40,000 square feet of amenities. Do laps in the indoor pool, relax in the private members lounge, or enjoy nature in the middle of NYC in the garden terrace. 

While it might be tempting to stay in the comfort of ARO’s no-fee apartments in Manhattan, the opulence and focus on the finer things in life extend to the surrounding Midtown West neighborhood. Let’s explore. 

Culture

When you live in Midtown West, you’re never more than just a short walk away from music, art, and other live performances—no matter what your taste. Take in an opera or ballet at Lincoln Center. Listen to your favorite musicians and entertainers perform live in places as diverse as Radio City Music Hall, one of the city’s grandest venues, and the intimate cabaret-style setting of 54 Below. 

For avid art enthusiasts, nearby MoMA serves as a temple to modern art. Walking the galleries of this vaunted institution, you’ll take in works by Warhol, Lichtenstein, Pollock, and Van Gogh. Thanks to its rotating installations, including exhibits by present-day artists, you might just discover something new that strikes an artistic chord. 

And, of course, there’s always Broadway. Lucky residents of the ARO are just a five-minute stroll from this undisputed capital of live entertainment. 

Cuisine

New York City is known for its haute cuisine and Michelin-starred chefs who bring flavors and techniques from around the world to the refined restaurants that are seemingly around every corner in Midtown West. Begin your odyssey by treating yourself to an elegant yet laid-back evening with a mouthwatering croque monsieur at Alain Ducasse’s Benoit. 

The upscale Mexican eatery Toloache brings all the flavors of Mexico to Midtown West in a fun, sophisticated setting where the carne asada tacos might make this a regular go-to for an evening out. Meanwhile, for an over-the-top night of fine dining, world-class service, and some of the most exquisite food in the city, get a table at Thomas Keller’s vaunted Per Se. Since 2004, this three-Michelin-star restaurant has consistently been lauded by critics and diners alike, thanks to their commitment to fresh, seasonal ingredients, unparalleled presentation, and expertly executed takes on New American cuisine. 

Couture

Fashionistas and anyone who wants to look good in the clothes they wear are perfectly placed in Midtown West due to its proximity to high-end department stores, boutiques, and Fifth Avenue. Just six blocks north of ARO, the Shops at Columbus are a must-visit one-stop destination for the sartorially inclined. More than just a shopping center, the Shops at Columbus offer the best-of-the-best in ready-to-wear, everyday fashion, like Ted Baker and Cole Haan.  

Fifteen minutes away by foot, Fifth Avenue awaits with all its fashion at your fingertips. Start out on 59th Street at the iconic Bergdorf Goodman department store, where the chicest New Yorkers have been shopping for well over a century. As you walk south along Fifth, you’re treated to an array of designer shops and fashion houses: bags from Louis Vuitton, a bauble or two from Harry Winston, or something cutting-edge from Versace. As you’re weighed down with shopping bags, filled to the brim with fine food, or have a mild case of museum fatigue, you’ll be thankful that it is a quick jaunt to get home to ARO. 

The living is easy, dynamic, and fine in Midtown West. Contact us today to learn more about ARO’s current availability.